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a month ago
[제목]
샌드위치 백작은 샌드위치를 만들지 않았다. [기획의도]
세간에 잘 알려져 있는 존 몬태규 백작의 샌드위치 탄생 일화를 샌드위치 브랜드 퀴즈노스에 맞춰 재해석한 스토리형 광고입니다. 아트 디자인의 톤앤매너에 퀴즈노스의 실제 제품들과 매장 내부의 무드를 담았으며, 제품의 강점을 캐릭터 스타일로 의인화하여 트롱프뢰유 기법을 연출해 포인트를 두었습니다. 전체적으로 경쾌한 리듬 속에서 지루하지 않게 퀴즈노스 제품의 아이덴티티를 전달하는 것에 포커싱을 두고 작업을 진행했습니다. [사용툴]
영상 생성: Seedance 2.0, Kling 3.0
영상 편집: Premiere Pro, After Effect
BGM: SUNO AI
나레이션: Elevenlabs, Typecast
이미지 생성: Nano banana 2, GPT IMAGE 2
이미지 편집: Illustrator, Photoshop [대표 프롬프트] -Scene
Cinematic stylized 3D animation in the visual language of Pixar and Walt Disney Animation, storybook opening sequence, warm golden volumetric light, soft subsurface scattering, lush saturated fairy-tale color palette, shallow depth of field with smooth bokeh, expressive stylized characters, natural cloth and hair simulation, ambient occlusion in shadow areas, dusty warm paper texture in atmosphere, soft vignette edges, -Camera
24fps film cadence, 2.35:1 cinematic ratio,
no screen cracks, no glass breaking effect, no edge distortion, no visual artifacts,
subtle movement only, minimal camera motion. -Style & Mood
warm baroque tavern atmosphere, golden candlelight, soft bokeh background, Pixar expressive character animation. -Motion
0–2s : The ant character on the playing card surface slowly tilts its head upward, eyes widening with growing wonder — gaze rising from straight ahead to fully upward, jaw dropping slightly, breadcrumb still clutched in both hands. Stabilized tracking shot holds on the ant's face, slowly pushing in toward the eye. 2–5s : Camera continues pushing in toward the ant's right eye in a smooth dolly-in, the eye filling the entire frame — clean Pixar-style glossy eye, warm amber iris, large dark pupil. Inside the dark pupil, a warm tavern scene slowly materializes: an elderly baroque gentleman with white curly wig, round gold spectacles, ornate purple embroidered coat, seated at a candlelit wooden table. 5–8s : Inside the pupil reflection, the elderly gentleman stares at his fan of playing cards with a deeply contemplative expression — eyes narrowing slightly, brow furrowed in thought, gaze slowly moving across the cards as if calculating his next move, candlelight flickering warmly around him.
Static Description: giant playing card surface beneath the ant, warm bokeh tavern background, scattered candlelight reflections. #퀴즈노스 #QUIZNOS #OYE챌린지 #퀴즈노스 모먼트
샌드위치 백작은 샌드위치를 만들지 않았다. [기획의도]
세간에 잘 알려져 있는 존 몬태규 백작의 샌드위치 탄생 일화를 샌드위치 브랜드 퀴즈노스에 맞춰 재해석한 스토리형 광고입니다. 아트 디자인의 톤앤매너에 퀴즈노스의 실제 제품들과 매장 내부의 무드를 담았으며, 제품의 강점을 캐릭터 스타일로 의인화하여 트롱프뢰유 기법을 연출해 포인트를 두었습니다. 전체적으로 경쾌한 리듬 속에서 지루하지 않게 퀴즈노스 제품의 아이덴티티를 전달하는 것에 포커싱을 두고 작업을 진행했습니다. [사용툴]
영상 생성: Seedance 2.0, Kling 3.0
영상 편집: Premiere Pro, After Effect
BGM: SUNO AI
나레이션: Elevenlabs, Typecast
이미지 생성: Nano banana 2, GPT IMAGE 2
이미지 편집: Illustrator, Photoshop [대표 프롬프트] -Scene
Cinematic stylized 3D animation in the visual language of Pixar and Walt Disney Animation, storybook opening sequence, warm golden volumetric light, soft subsurface scattering, lush saturated fairy-tale color palette, shallow depth of field with smooth bokeh, expressive stylized characters, natural cloth and hair simulation, ambient occlusion in shadow areas, dusty warm paper texture in atmosphere, soft vignette edges, -Camera
24fps film cadence, 2.35:1 cinematic ratio,
no screen cracks, no glass breaking effect, no edge distortion, no visual artifacts,
subtle movement only, minimal camera motion. -Style & Mood
warm baroque tavern atmosphere, golden candlelight, soft bokeh background, Pixar expressive character animation. -Motion
0–2s : The ant character on the playing card surface slowly tilts its head upward, eyes widening with growing wonder — gaze rising from straight ahead to fully upward, jaw dropping slightly, breadcrumb still clutched in both hands. Stabilized tracking shot holds on the ant's face, slowly pushing in toward the eye. 2–5s : Camera continues pushing in toward the ant's right eye in a smooth dolly-in, the eye filling the entire frame — clean Pixar-style glossy eye, warm amber iris, large dark pupil. Inside the dark pupil, a warm tavern scene slowly materializes: an elderly baroque gentleman with white curly wig, round gold spectacles, ornate purple embroidered coat, seated at a candlelit wooden table. 5–8s : Inside the pupil reflection, the elderly gentleman stares at his fan of playing cards with a deeply contemplative expression — eyes narrowing slightly, brow furrowed in thought, gaze slowly moving across the cards as if calculating his next move, candlelight flickering warmly around him.
Static Description: giant playing card surface beneath the ant, warm bokeh tavern background, scattered candlelight reflections. #퀴즈노스 #QUIZNOS #OYE챌린지 #퀴즈노스 모먼트
퀴즈노스 샌드위치
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